Free for financial professionals
Why clients buy accumulation IUL
A two-page training guide for agents new to indexed universal life: the ten buyer situations where IUL fits, nine ways to open the conversation, and the guardrails that keep it compliant.

What’s inside
Built for your first IUL conversations
Clients don’t buy an IUL. They buy a solution to a problem they already have. This one-pager helps you find that problem first.
- Why they buy, by buyer: the problem each client is solving and why IUL fits, in one table.
- Client approach ideas: nine approaches, from grandparent legacy gifts to RMD repositioning, each with a sample opener.
- Guardrails: who is and isn’t a fit, compliant language, required disclosures and basic design rules.
The ten buyers covered
- Grandparents buying for grandkids
- Parents saving for a child’s future
- High earners phased out of a Roth or with a maxed-out 401(k)
- Pre-retirees worried about a market drop
- Retirees watching Social Security taxes and IRMAA
- Retirees with RMDs they don’t need
- Young families on one budget
- Clients worried about long-term care
- Business owners
- Existing term policyholders
Get the guide
Download the one-pager
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Have a case now?
Let SRS design it with you
We run IUL illustrations across carriers, pre-screen underwriting and help you present the design to your client.
Not contracted with SRS yet? Get contracted or call Tim at 303-309-3471.
Who you’ll work with

Tim Fuller
President, SRS Inc. · Littleton, Colorado
SRS has helped advisors place life, disability, long-term care and annuity cases for more than 50 years, with a focus on impaired risk underwriting and advanced planning. When you send a case, you work directly with our team, not a call center.
For licensed insurance professionals. Not for client distribution. Tax treatment depends on proper policy design and current law; clients should consult a tax professional. Illustrations are not guarantees.