Part of our guide: Disability Income Insurance: Solutions, Tools and Guides →
Most Americans haven’t bought individual disability insurance, and the most common reason is that they assume it’s too expensive. Often, the premium is less than they spend on everyday extras.
Key takeaways
- Many people overestimate what disability insurance costs.
- Comparing premium to daily coffee, streaming, or a monthly night out puts it in perspective.
- Waiting doesn’t save money: premiums rise with age, and health changes can make coverage unavailable.
The cost of protecting a lifetime of income can be less than a daily premium coffee.
The affordability misconception
Many clients never ask about disability insurance because they assume it’s out of reach. Advisors who show a real quote often find the premium fits easily into the budget.
Put the premium in perspective
Ask what the client spends each month on premium coffee, streaming and cable, dining out, or entertainment. Redirecting part of that discretionary spending could fund coverage for their most valuable asset: their ability to earn. Smaller designs such as the M.U.G. plan make it even easier.
Waiting costs more
Some clients think they’re saving by waiting. In reality, most policies lock in premiums based on age at purchase, so buying later costs more, and that assumes the client is still insurable. See why now is the best time to buy.
Frequently asked questions
How much does disability insurance cost?
It depends on age, occupation, benefit amount, and design. For many younger clients in lower-risk jobs, meaningful coverage can cost less than typical monthly discretionary spending.
Is disability insurance worth the cost?
For most working people, yes. It protects income that pays for everything else.
Does disability insurance get more expensive if I wait?
Yes. Premiums are based on age at purchase, and health changes can lead to exclusions or declines.
Reviewed by Tim Fuller on 2026-09-25
Tim Fuller
President, SRS Inc.
Tim leads SRS Inc., a full-service IMO (Independent Marketing Organization) and BGA (Brokerage General Agency), connecting independent financial professionals with life, annuity, disability income, and long-term care solutions from 60+ carrier partners.
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