October 2021 - SRS Inc

Life Insurance With Asthma: Preferred Rates Are Possible

September 25, 2026October 29, 2021 by Tim Fuller

Active older man hiking a mountain trail, representing impaired risk life insurance clients living fully

Asthma is common, affecting about 8% of U.S. adults, and it can make underwriting harder than it needs to be. With the right documentation, many asthmatic clients can still qualify for Preferred rates.

Key takeaways

Underwriters judge asthma by severity, lung function testing, and treatment history, not the diagnosis alone.
Spirometry values of 80% or more are generally considered normal.
One carrier may offer Preferred to asthmatic clients who meet criteria such as no tobacco, no asthma hospitalization in five years, and normal spirometry.

Preferred is possible for clients with asthma — if their lung function tests are normal and they haven’t been hospitalized for it in five years.

How underwriters assess asthma

Asthma causes temporary narrowing of the airways, with symptoms like wheezing, coughing, shortness of breath, and chest tightness. Underwriters want to know how severe it is and how well it’s controlled. The key test is spirometry, a lung function test reported as a percentage of predicted values. Results of 80% or greater are generally considered normal.

Criteria that can support a Preferred offer

One of our carriers may consider Preferred for asthmatic clients who meet all of these:

No tobacco use
No asthma hospitalizations in the last five years, and no other significant ailments
Normal spirometry for FVC (forced vital capacity) and FEV1 (forced expiratory volume in one second)
Treatment limited to as-needed inhaled bronchodilators, brief courses of corticosteroids, or low-dose medication
No time off work or school due to asthma
No underwater or high-altitude avocations
All other standard Preferred criteria met

What pushes an asthma case toward a rating

Recent hospitalizations or ER visits, daily oral steroid use, abnormal lung function, tobacco use, and asthma that interferes with work are the most common reasons for a rated offer. Knowing these in advance lets you set expectations and choose the right carrier.

How to prepare the case

Ask the client for recent spirometry results and a medication list, and note any hospitalizations with dates. Our Underwriting Team can pre-screen the details and tell you which carrier is likely to be most favorable before you submit.

Frequently asked questions

Does asthma increase life insurance premiums?

Not always. Mild, well-controlled asthma with normal lung function may qualify for Preferred with some carriers. Severe or poorly controlled asthma is more likely to be rated.

What is spirometry and why does it matter?

Spirometry measures how much air the lungs can hold and how quickly it can be exhaled. Results of 80% or more of predicted values are generally normal and support a better offer.

Do scuba diving or mountain climbing affect an asthma case?

They can. Some carriers require no underwater or high-altitude avocations to consider Preferred for an asthmatic client.

50+ Years in Business60+ Top-Rated Carriers★★★★★ Rated by Advisors

Reviewed by Tim Fuller on 2026-09-25

Tim Fuller

President, SRS Inc.

Tim leads SRS Inc., a full-service IMO (Independent Marketing Organization) and BGA (Brokerage General Agency), connecting independent financial professionals with life, annuity, disability income, and long-term care solutions from 60+ carrier partners.

Connect on LinkedIn →

Why Long-Term Care Statistics Don’t Sell, and What Does

September 25, 2026October 28, 2021 by Tim Fuller

Adult daughter and her aging mother sharing a warm moment while discussing long-term care planning

If statistics alone sold long-term care insurance, sales would grow every year. They don’t, because clients hear the numbers and think, “That won’t be me.” Numbers support the conversation, but they don’t start it.

Key takeaways

People make buying decisions emotionally, then justify them with facts.
Humanize the need through personal stories and experiences before sharing numbers.
A few well-chosen statistics can reinforce the story: the odds of needing care and what it costs.

Statistics are the evidence. The story is the argument.

Why numbers fall flat

Clients filter statistics through optimism: most assume they’ll be in the healthy majority. Without a personal connection, numbers don’t create urgency.

What works instead

Humanize the need with stories, experiences, and emotions clients can connect with. Ask about people they know who needed care. See eight storytelling tips.

The statistics worth using

Once the client is engaged, a few facts support the case:

Close to 70% of people turning 65 will need some type of long-term care.
In 2025, assisted living cost a national median of about $74,400 a year, and a private nursing home room about $129,600 (CareScout). See current costs.
Medicare doesn’t cover most extended custodial care.

Frequently asked questions

Why don’t statistics sell long-term care insurance?

Most people believe the risk applies to others. Personal stories create the emotional connection that drives decisions.

What long-term care statistics should I share with clients?

The odds of needing care (close to 70% after 65), current care costs, and the fact that Medicare doesn’t pay for most long-term care.

When should I use statistics in an LTC conversation?

After the client is engaged through questions and stories, to support what they’ve already started to feel.

50+ Years in Business60+ Top-Rated Carriers★★★★★ Rated by Advisors

Reviewed by Tim Fuller on 2026-09-25

Tim Fuller

President, SRS Inc.

Connect on LinkedIn →

The M.U.G. Plan: Simple Disability Coverage for Mortgage, Utilities, and Groceries

September 25, 2026October 27, 2021 by Tim Fuller

Many clients stall on disability insurance because they don’t know how much they need. The M.U.G. plan cuts through that with one simple question.

Key takeaways

The M.U.G. plan sizes coverage to three essentials: Mortgage, Utilities, and Groceries.
It’s more affordable than comprehensive coverage and still protects the basics.
It opens the door to clients who would otherwise buy nothing, and can be increased later.

One question sets the benefit: “How much do you spend each month on your mortgage, utilities, and groceries?”

The concept

Instead of starting with a percentage of income, start with the bills that must be paid no matter what. The M.U.G. plan provides enough monthly benefit to cover:

Mortgage (or rent)
Utilities
Groceries

Why it works

Clients understand these numbers immediately, so there’s no confusion about the right amount. The premium is lower than a comprehensive plan, which makes a yes easier. And once the client owns coverage, it’s a natural path to reviewing and increasing it as income grows.

Using it in your practice

Ask for the three monthly numbers and we’ll recommend a design. We also have a customizable M.U.G. marketing flyer; contact your marketing representative. For price-sensitive clients, see avoiding sticker shock.

Frequently asked questions

How much disability insurance do I need?

At minimum, enough to cover essentials like housing, utilities, and food. Comprehensive plans typically aim for 60–70% of income.

What is the M.U.G. plan?

A disability insurance approach that sizes the benefit to cover mortgage, utilities, and groceries.

Is a smaller disability policy worth it?

Yes. Covering essential bills is far better than no coverage, and many policies can be increased later.

50+ Years in Business60+ Top-Rated Carriers★★★★★ Rated by Advisors

Reviewed by Tim Fuller on 2026-09-25

Tim Fuller

President, SRS Inc.

Connect on LinkedIn →

Executive Bonus With Cost Recovery: Pairing a Bonus Plan With Loan Split Dollar

September 26, 2026October 26, 2021 by Tim Fuller

Executive bonus plans are simple, which is why employers like them. Their weakness is that once the premium is paid, the money is gone, even if the executive walks out the door next year. A loan-regime split dollar design can keep the simplicity of a bonus plan while giving the employer a way to recover its outlay.

Key takeaways

A standard executive bonus plan gives the employer no way to recover premiums if the executive leaves early.
Structuring premiums as loans under a split dollar agreement, secured by a collateral assignment, lets the employer recover funds on early departure.
As the loan is forgiven on a vesting-like schedule, the arrangement gradually becomes a plain executive bonus plan.

The loan is forgiven in steps; once it reaches zero, the collateral assignment is released and you are back to a plain executive bonus arrangement.

The problem with a plain executive bonus plan

Of the common nonqualified benefit arrangements that involve life insurance (deferred compensation, split dollar and executive bonus), the executive bonus plan is usually the easiest. The executive owns the policy, the employer pays the premium, and the payment is reported each year as taxable compensation to the executive and is generally deductible to the employer.

The catch is control. Once the bonus is paid, the employer has no claim on the policy. If the executive leaves early, the company has funded a benefit for someone who is no longer building its business. Many employers want some or all of their cost back in that situation.

How the cost-recovery design works

The fix is to combine the bonus concept with a loan-regime split dollar agreement:

Premiums are treated as loans. The employer pays premiums on the executive-owned policy, and each payment is documented as a loan to the executive.
The employer is secured. A collateral assignment of the policy protects the employer’s right to recover its money if the executive leaves before the agreed schedule is complete.
The executive reports imputed interest. Each year the executive recognizes income for the below-market interest on the loan, generally measured using the applicable federal rate (AFR). The employer can choose to bonus enough to cover that extra tax cost.
The loan is forgiven over time. On a vesting-like schedule set out in the agreement, portions of the loan are forgiven. Each forgiven amount is reported as income to the executive and is generally deductible by the employer, just as a bonus would be.

What happens as the plan matures

As the loan balance drops, so does the imputed interest the executive has to recognize. When the loan is fully forgiven, the collateral assignment is released and the executive owns the policy free and clear. At that point the arrangement looks exactly like a traditional executive bonus plan.

If the executive leaves early, the employer can recover the outstanding loan balance from the policy under the terms of the collateral assignment. That is the “golden handcuff” many business owners are looking for. For a related design aimed at family wealth transfer, see our overview of generational split dollar.

Is it right for your client?

This approach takes more paperwork than a plain bonus plan, and the executive carries a modest extra tax cost for the imputed interest. It tends to fit employers who:

Want to reward and retain a key executive with permanent life insurance
Are uncomfortable giving up all control of premium dollars on day one
Prefer a clear, written schedule that shows the executive exactly when the benefit becomes theirs

The agreement, the loan documentation and the tax reporting should be prepared with the client’s legal and tax advisors. Contact us with your next executive benefit case and our team will help you design a plan that protects the employer without a lot of fuss.

Frequently asked questions

What is an executive bonus plan with cost recovery?

It is an arrangement where the employer pays premiums on an executive-owned life insurance policy as loans under a split dollar agreement. The loans are forgiven over a vesting-like schedule, and the employer can recover the unforgiven balance if the executive leaves early.

How is the executive taxed under a loan-regime split dollar plan?

The executive generally recognizes imputed interest income on the outstanding loan each year, based on the applicable federal rate, and recognizes compensation income as portions of the loan are forgiven. The employer may bonus the extra tax cost.

What happens when the loan is fully forgiven?

The collateral assignment is released and the executive owns the policy outright. From that point it works like a traditional executive bonus arrangement.

50+ Years in Business60+ Top-Rated Carriers★★★★★ Rated by Advisors

Reviewed by Tim Fuller on 2026-09-26

Tim Fuller

President, SRS Inc.

Connect on LinkedIn →

When Clients Can’t Qualify for Disability Insurance: Life Insurance With an LTC Rider as a Backstop

September 25, 2026October 25, 2021 by Tim Fuller

Some clients want disability insurance but can’t get it, or can’t get enough, because of their occupation or low reported income. Life insurance with a long-term care rider isn’t a substitute for disability insurance, but it can protect against the most severe outcomes.

Key takeaways

Individual DI eligibility depends on occupation and documented income, which excludes some clients.
A life policy with an LTC rider is underwritten on health, not occupation or income.
The rider pays only for severe disabilities (unable to perform two of six ADLs, or cognitive impairment), so it complements rather than replaces DI.

It won’t pay for a broken wrist that keeps someone off the job. It will pay if they can no longer care for themselves.

Who has trouble getting DI

Clients in hazardous or hard-to-classify occupations, and those with low or irregular reported income, may be declined or offered too little individual disability coverage. They still face the risk of a disability that ends their earning years.

How a life/LTC policy helps

Many life products let the insured accelerate a percentage of the death benefit each month if they can’t perform two of six activities of daily living (eating, bathing, dressing, toileting, transferring, continence) or have a severe cognitive impairment. The benefit isn’t based on earnings, and there’s no income verification: the client qualifies on health like any life policy.

What it does and doesn’t cover

These triggers are much stricter than a disability policy’s definition of disability. A client who can’t do their job but can still care for themselves wouldn’t qualify. So this approach is a backstop for catastrophic situations, not a replacement for income protection. Where some DI is available, use both. See how LTC riders work.

Frequently asked questions

What if my client can’t qualify for disability insurance?

Options include specialty or guaranteed-issue DI, smaller benefits, or a life policy with an LTC or chronic illness rider as a backstop for severe disability.

Is an LTC rider the same as disability insurance?

No. LTC riders pay only when the insured can’t perform daily activities or has cognitive impairment, which is much stricter than disability insurance.

Does a life policy with an LTC rider require income verification?

No. It’s underwritten on health, like other life insurance.

50+ Years in Business60+ Top-Rated Carriers★★★★★ Rated by Advisors

Reviewed by Tim Fuller on 2026-09-25

Tim Fuller

President, SRS Inc.

Connect on LinkedIn →

Life Insurance After Breast Cancer: What Underwriters Look For

September 25, 2026October 22, 2021 by Tim Fuller

About 1 in 8 women in the U.S. will develop invasive breast cancer in her lifetime, so it’s a history advisors see often. Many assume it means a decline or a long postponement. With the right carrier, many survivors can get favorable rates.

Key takeaways

Underwriters weigh stage, grade, tumor size, lymph node involvement, receptor status, and time since treatment.
Early-stage, low-grade cancer with no lymph node involvement may qualify for Preferred-level rates with no postponement at some carriers.
More advanced cases may be offered a table rating plus a temporary flat extra that drops off after a set number of years.

A 60-year-old diagnosed with low-grade, node-negative breast cancer at 58 could qualify for Non-Smoker Plus with no postponement.

What underwriters weigh

Cancer underwriting depends on the details in the pathology report and treatment records: tumor size, stage, grade, estrogen receptor status, whether lymph nodes were involved, what treatment was completed, and how long ago. Carriers vary a lot here, so the same history can get very different offers.

Case study 1: early stage, no postponement

60-year-old female, diagnosed at age 58
Low-grade cancer, estrogen receptor positive
Tumor 1.1 mm, no lymph node involvement (T1aN0)

Could qualify for: Non-Smoker Plus, with no postponement.

Case study 2: one positive lymph node

47-year-old female, diagnosed at age 40; treatment ended at 42
Tumor 1.5 cm, one positive lymph node (T1N1)

Could qualify for: Table B with a temporary flat extra of $10 per thousand for six years. If the positive node showed only microscopic disease (under 2 mm), the flat extra could drop to as little as one year.

How temporary flat extras work

A temporary flat extra is an added charge per $1,000 of coverage for a set period. It reflects the higher risk in the years after cancer treatment and then falls away, so the client’s long-term cost can be much closer to standard than the first-year premium suggests. For clients who also want protection if cancer occurs again, critical illness coverage is worth discussing.

How to prepare the case

Gather the pathology report, treatment summary, and date of last treatment. Send them to our Underwriting Team for an informal pre-screen so the case goes to the carrier most likely to make the best offer.

Frequently asked questions

Can a breast cancer survivor get life insurance?

Yes. Many survivors qualify, and early-stage, low-grade cancer with no lymph node involvement can receive Preferred-level offers from some carriers without waiting.

What is a temporary flat extra?

An additional charge per $1,000 of coverage for a fixed number of years after cancer treatment. Once the period ends, the charge drops off and the premium falls.

How long after breast cancer treatment can a client apply?

It depends on the stage and the carrier. Some early-stage cases have no postponement at all, while others require a waiting period after treatment ends. We can tell you where your client’s case stands.

50+ Years in Business60+ Top-Rated Carriers★★★★★ Rated by Advisors

Reviewed by Tim Fuller on 2026-09-25

Tim Fuller

President, SRS Inc.

Connect on LinkedIn →

3 Ways to Start a Long-Term Care Conversation With Retirement-Age Clients

September 25, 2026October 21, 2021 by Tim Fuller

Many retirement-age clients looked at long-term care insurance years ago and walked away because of the premium. They still carry the risk, and today’s flexible designs give you a reason to reopen the conversation.

Key takeaways

Some protection is better than none: partial coverage still hedges a large share of the risk.
Retirees respond to conversations about protecting assets and not burdening family.
Flexible plan design lets coverage fit most budgets.

Retirees who said no to LTC because of cost are still carrying the risk. A smaller plan is still a plan.

1. Reframe coverage as a hedge

Clients often think it’s full coverage or nothing. Explain that even a modest benefit can cover a meaningful share of care costs, with savings or income covering the rest. Having some protection is far better than ignoring the risk.

2. Talk about what they care about

Ask about protecting their retirement assets, how they want to spend retirement with family, and whether they worry about burdening their children with care. These concerns motivate more than product details. See why family shouldn’t be the long-term care plan.

3. Show that it can fit their budget

Modern designs offer choices in benefit amount, benefit period, elimination period, and inflation protection, so coverage can be sized to what a client can afford. Hybrid products funded with idle assets are another option. See five ways to make LTC more affordable.

Frequently asked questions

Is it too late to buy long-term care insurance in retirement?

Not necessarily. Many carriers issue coverage into the 70s, though premiums are higher and health matters more. Hybrid options can also fit retirees.

How can retirees afford long-term care insurance?

By choosing a smaller benefit, shorter benefit period, longer elimination period, or using idle assets to fund a hybrid policy.

What motivates retirees to buy LTC coverage?

Protecting their savings and not burdening their children are usually the strongest motivators.

50+ Years in Business60+ Top-Rated Carriers★★★★★ Rated by Advisors

Reviewed by Tim Fuller on 2026-09-25

Tim Fuller

President, SRS Inc.

Connect on LinkedIn →

Key Person Disability Insurance: Protecting the Business When a Star Employee Can’t Work

September 25, 2026October 20, 2021 by Tim Fuller

Many businesses insure their most important person against death. Far fewer insure against the more likely risk: that the person becomes too sick or injured to work for a long time.

Key takeaways

Social Security estimates that just over 1 in 4 of today’s 20-year-olds will become disabled before reaching full retirement age.
Key person disability commonly pays about 150% of the employee’s salary over 12 months after a 90-day wait.
With a 12-month elimination period, lump-sum benefits of up to three times annual income, or more with justification, may be available.

Key person DI can pay about 150% of the person’s salary over a year — time to hire, train, or cover temporary help without losing profits.

Why disability is the bigger risk

A long-term disability can hurt a business as much as a death, and it’s more likely during working years. The Social Security Administration estimates just over one in four of today’s 20-year-olds will become disabled before full retirement age. See a large-scale example in our $50 million key person disability case.

How it pays

Monthly benefit: after a typical 90-day elimination period, benefits often total about 150% of the key person’s salary over 12 months. In some cases, benefits above 150%, not tied to income, can be obtained.
Lump sum: with a 12-month elimination period, a single payment of up to about three times annual income may be available, and larger amounts with financial justification. This suits firms that can absorb a short absence but need capital if it becomes long.

How businesses use the money

Hire temporary help if the prognosis is short, or cover recruiting, hiring, and training a replacement if the disability is permanent. It can also offset lost revenue while the business adjusts.

Building the case

We can help document the value of the key person and the likely loss to the business, which supports both the sale and financial underwriting. It’s often cross-sold with key person life insurance.

Frequently asked questions

What is key person disability insurance?

Coverage owned by and payable to a business if a critical employee or owner becomes disabled and can’t work.

How much key person disability insurance can a business buy?

Commonly about 150% of the person’s salary paid over 12 months, or lump sums of up to about three times income, with more available based on financial justification.

How is key person disability different from BOE?

Key person coverage replaces the value of a key employee; BOE reimburses the owner’s business overhead expenses while they’re disabled.

50+ Years in Business60+ Top-Rated Carriers★★★★★ Rated by Advisors

Reviewed by Tim Fuller on 2026-09-25

Tim Fuller

President, SRS Inc.

Connect on LinkedIn →

Beneficiary Designations for Minor Children: Trusts vs. UTMA Custodianships

September 26, 2026October 19, 2021 by Tim Fuller

The beneficiary designation is one of the most important parts of a life insurance application, and one of the easiest to get wrong. When minor children could end up receiving the death benefit, a few extra minutes of planning can save the family a costly court process.

Key takeaways

Minors cannot legally receive life insurance proceeds directly, so a court-appointed guardian may be required if a child is named without a plan.
A trust offers the most control over how and when children receive the money.
A custodianship under the state’s Uniform Transfers to Minors Act (UTMA) is a simpler, low-cost alternative when a trust isn’t in place.

There should never be a contingency that results in an underage beneficiary receiving life insurance proceeds outright.

Why the beneficiary box is a trap

The beneficiary space on most applications is small. That encourages clients to keep their instructions short and tempts busy advisors to skip a fuller designation on a separate page. When children are involved, a short designation can create big problems.

Minors are not legally able to accept death proceeds. The age of majority varies by state. If a minor becomes the beneficiary, directly or as a contingent beneficiary, a guardian of the child’s property may need to be appointed through the courts, a process that takes time and money and may not put the person the insured would have chosen in charge.

Option 1: Name a trust

The strongest solution is to name a trust as beneficiary. The trustee holds and manages the proceeds for the children and distributes them according to the insured’s written instructions, whether that is paying for education, making staged distributions at certain ages, or holding funds longer for a child who needs more time.

The hurdle is getting the client to have a trust drafted, even when the size of the death benefit clearly justifies the cost. If the family has larger estate planning goals, an irrevocable or grantor trust may be worth discussing with their attorney.

Option 2: A UTMA custodianship designation

Nearly every state has adopted a version of the Uniform Transfers to Minors Act. It lets a beneficiary designation name a custodian to receive proceeds for the benefit of a minor, with no separate trust document required. Think of it as a basic trust created by state law.

There are trade-offs compared with a trust:

The custodian’s duties are set by statute, which may be less flexible than the insured would like.
The child receives the remaining funds at the age set by state law, often 18 or 21, which may be younger than the parents would prefer.

Not perfect, but far better than leaving the proceeds to a court-supervised guardianship.

Getting the wording right

UTMA designations can be tricky. Despite the word “uniform,” states differ in what they require, and carriers differ in the wording they will accept. Good practice includes:

A separate, complete designation for each minor child
Naming successor custodians in case the first choice cannot serve
Using a separate sheet rather than squeezing instructions into the application box
Confirming the carrier’s preferred language before submitting

Contact us for help drafting any ownership or beneficiary designation, especially one that creates a custodianship for a minor.

Frequently asked questions

Can a minor be the beneficiary of a life insurance policy?

A minor can be named, but cannot legally receive the proceeds directly. Without a trust or custodianship in place, a court may need to appoint a guardian to manage the money until the child reaches the age of majority.

What is a UTMA beneficiary designation?

It names a custodian to receive life insurance proceeds on behalf of a minor under the state’s Uniform Transfers to Minors Act. The custodian manages the funds under state law and turns them over to the child at the age the statute sets.

Is a trust better than a UTMA custodianship?

A trust usually offers more control over how and when children receive the money, while a UTMA custodianship is simpler and cheaper to set up. The right choice depends on the size of the benefit and the family’s goals.

50+ Years in Business60+ Top-Rated Carriers★★★★★ Rated by Advisors

Reviewed by Tim Fuller on 2026-09-26

Tim Fuller

President, SRS Inc.

Connect on LinkedIn →

The Underinsured American Household: Why Existing Clients Need a Coverage Check

September 26, 2026October 18, 2021 by Tim Fuller

Losing a primary wage earner is devastating emotionally and financially. You cannot prepare a family for the grief, but you can help them prepare for the financial shock, and many households, including clients who already own a policy, are not as well protected as they think.

Key takeaways

Industry surveys consistently find that many families would feel financial strain within months of losing a primary earner.
A meaningful share of people who already own life insurance believe they don’t have enough.
Regular reviews with existing clients are one of the most reliable ways to find and close coverage gaps.

Owning a policy isn’t the same as being adequately covered, and many policyholders know it.

How vulnerable is the typical household?

Consumer research over many years has shown the same pattern: a large portion of households say they would feel the financial impact of losing the main wage earner within a matter of months. Savings run out quickly when a mortgage, childcare and everyday bills continue without the paycheck that covered them.

This isn’t only a problem for families with no coverage. A significant share of people who already own life insurance say they don’t have enough. Often that coverage came through work or was bought years ago and never revisited.

Why coverage falls behind

Coverage that fit a client’s life five or ten years ago can fall short today. Common reasons include:

Income growth and a higher standard of living
A larger mortgage or new debt
More children, or children approaching college
Reliance on group coverage that may not follow them if they change jobs
Inflation eroding the real value of a fixed death benefit

A quick look at income-replacement guidelines, such as those in our post on life insurance income multiples, often shows the gap clearly.

Turning reviews into a service habit

Clients going through busy life changes rarely think about their life insurance. That is where you add value. Staying in regular contact and offering a simple annual or periodic review helps keep coverage in line with the client’s life, and it naturally uncovers needs for additional coverage, updated beneficiaries and better policy features.

A consistent review process also strengthens the relationship. Clients remember the advisor who checked in before a gap became a crisis.

How SRS can help

Our team can help you build a simple review process for your book of business, run needs analyses and compare current coverage against today’s products from our carrier partners. Contact us to talk through the clients you’d like to review first.

Frequently asked questions

What does it mean to be underinsured?

Being underinsured means the life insurance in place would not replace enough income or cover enough debts and future expenses for the family to maintain its standard of living after a death.

Why are people with life insurance still underinsured?

Coverage is often bought once and never updated. Income, debt, family size and inflation change over time, and group coverage through work may be too small or may end with a job change.

How often should clients review their life insurance?

A periodic review, often annually or at any major life event such as marriage, a new child, a home purchase or a job change, helps keep coverage aligned with current needs.

50+ Years in Business60+ Top-Rated Carriers★★★★★ Rated by Advisors

Reviewed by Tim Fuller on 2026-09-26

Tim Fuller

President, SRS Inc.

Connect on LinkedIn →

Life Insurance With Asthma: Preferred Rates Are Possible

How underwriters assess asthma

Criteria that can support a Preferred offer

What pushes an asthma case toward a rating

How to prepare the case

Frequently asked questions

Tim Fuller

We’re Here to Help

Why numbers fall flat

What works instead

The statistics worth using

Frequently asked questions

Tim Fuller

We’re Here to Help

Tim Fuller

We’re Here to Help

Tim Fuller

Tim Fuller

Tim Fuller

Tim Fuller

Tim Fuller

Tim Fuller

Tim Fuller