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Vaping – Underwriting Non-Combustible Tobacco Use

Underwriter reviewing medical and financial data with a client during risk assessment

Vaping doesn’t have to mean tobacco rates for your client. If they use only non-combustible products, one of our carriers offers a path to non-tobacco pricing — here’s how it works.

Key takeaways

  • Vaping-only clients have historically been rated at full smoker rates, regardless of the lower health-risk profile.
  • One carrier partner offers non-tobacco pricing for vaping-only use once a carrier-ordered biomarker test comes back negative for combustion.
  • Qualifying requires no cigarette or cigar use in the past 10 years, in addition to the clean biomarker result.

Clients who vape but don’t use combustible tobacco can move from Preferred Tobacco to Standard Non-Tobacco rates — a full rate-class downgrade in cost — if a biomarker test confirms no tobacco combustion.

What counts as non-combustible tobacco

Non-combustible tobacco products don’t require burning tobacco to use. Vaping (e-cigarettes) is the most common example — the device heats liquid at a lower temperature to create an inhalable aerosol, rather than burning tobacco leaf. Underwriters have historically rated vaping the same as combustible tobacco: at smoker rates, regardless of the lower health-risk profile.

The program that changes the math

One of our carrier partners offers a special underwriting program that allows non-tobacco rates for vaping-only use, provided a biomarker lab test ordered by the carrier comes back negative for tobacco combustion. If your client qualifies, the rate class can improve by a full downgrade — for example, from Preferred Tobacco to Standard Non-Tobacco.

How to qualify

  • Tobacco use must be non-combustible only: nicotine delivery devices (vaping), chewing tobacco, or snuff
  • No use of cigarettes or cigars in the past 10 years
  • A tobacco combustion biomarker ordered by the carrier must come back negative

If you have a client who vapes and doesn’t smoke combustible products, it’s worth checking whether they qualify before you quote them at smoker rates by default. Contact our underwriting team and we’ll walk the case through this program with you.

Frequently asked questions

Does vaping always get rated as tobacco use?

By default, most carriers rate vaping the same as combustible tobacco use. But select carriers offer a biomarker-tested program that can qualify vaping-only clients for non-tobacco rates.

What’s the biggest qualifying hurdle?

No use of cigarettes or cigars in the past 10 years, combined with a negative tobacco combustion biomarker test ordered by the carrier.

Case Placement: Standard Non-Tobacco After Three Carrier Declines

Underwriter reviewing medical and financial data with a client during risk assessment

Three carriers turned this case down before the fourth one said yes — and offered better than expected. Here’s how a client with thyroid nodules and carotid stenosis went from three straight declines to a Standard Non-Tobacco offer.

Key takeaways

  • Multiple overlapping findings on paper often get declined by carriers that underwrite off diagnosis codes alone.
  • A specialist’s follow-up findings — clinically insignificant nodules, stable carotid stenosis — can change the outcome entirely.
  • Matching a case to the right carrier can turn a decline into a Standard offer.

Three carriers declined or rated this case at Table D and Table 3 before a fourth carrier evaluated the full clinical picture and offered Standard Non-Tobacco.

The situation

The client was a 58-year-old male, non-smoker, seeking $1 million of universal life coverage. A comprehensive routine physical a year earlier had turned up mild carotid stenosis and a single thyroid nodule on ultrasound. His other medical history included neuropathy, mild osteoarthritis, and acid reflux. A follow-up thyroid ultrasound six months later found new nodules — too small to biopsy. A specialist ordered additional imaging and determined the nodules were clinically insignificant; no biopsies were ultimately needed.

Why this case was hard to place

On paper, this is exactly the kind of file that gets declined by carriers unwilling to dig past the surface-level diagnosis codes: multiple overlapping findings (carotid stenosis, evolving thyroid nodules, neuropathy) without a single carrier fully underwriting the clinical picture as a whole. That’s exactly what happened. Carrier #1 declined to offer at all. Carrier #2 came back at a Table D. Carrier #3 offered a Table 3 — still a meaningful flat extra and a hard sell to the client.

The solution

Rather than accepting the Table 3 as the ceiling, we took the case to a fourth carrier with underwriters willing to evaluate the specialist’s follow-up findings on their own terms — a clinically insignificant thyroid nodule with no biopsy required, and mild, stable carotid stenosis, not a progressive or high-risk presentation.

The result

Carrier #4 offered Standard Non-Tobacco — the best possible outcome for this profile, and a dramatic swing from the Table 3 the client would have settled for elsewhere. The difference wasn’t the medical file; it was which carrier’s underwriters actually read it.

If you have a client sitting on a decline or a heavy table rating because of overlapping or ambiguous findings, that’s exactly the kind of case our underwriting team is built to re-shop. Send us the file — we’ll find the carrier that reads it the way it deserves to be read.

Frequently asked questions

Why would four carriers give four different offers on the same file?

Carriers vary widely in how they underwrite overlapping or ambiguous findings, especially when a diagnosis code alone doesn’t capture the full clinical picture. A specialist’s follow-up notes and imaging results can change the offer dramatically — but only if the carrier’s underwriters actually weigh them.

Is it worth re-shopping a case after a decline or a heavy table rating?

Often, yes. A decline or a high table from one carrier doesn’t mean the case is uninsurable at a reasonable rate — it may just mean that carrier didn’t fully evaluate the clinical detail. Cases like this one, which moved from a Table 3 offer to Standard Non-Tobacco, show how much the outcome can depend on where the case is placed.

50+ Years in Business60+ Top-Rated Carriers★★★★★ Rated by Advisors

Reviewed by Tim Fuller on 2026-09-23

Tim Fuller, President of SRS Inc.

Tim Fuller

President, SRS Inc.

Tim leads SRS Inc., a full-service IMO (Independent Marketing Organization) and BGA (Brokerage General Agency) connecting independent financial professionals with life, annuity, disability income, and long-term care solutions from 60+ carrier partners — with the impaired-risk and complex-case expertise to place business other IMOs and BGAs turn away.

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Justifying Key Person Coverage Above 10x Compensation: The “Sweat Equity” Case

Underwriter reviewing medical and financial data with a client during risk assessment

A son or daughter working for below-market pay at the family business, waiting for a future ownership stake, creates a real and measurable coverage need — even though underwriters are often trained to be skeptical of anything tied to an inheritance that “might never happen.” Here’s how to make that case.

Key takeaways

  • The standard 10x-compensation formula for key person coverage breaks down for a family member paid below market rate.
  • Carriers won’t count a hypothetical future inheritance toward coverage — but they can recognize today’s below-market pay gap.
  • Framing the case around present, measurable facts, not future ownership, is what gets it underwritten.

The gap between what an underpaid family-business heir is paid and what their role is actually worth is a real, current financial need — not a bet on a future inheritance.

The underwriting problem

Key person coverage is typically justified using a multiple of compensation — often around ten times salary. That formula works fine for most key employees, but it breaks down for the “underpaid key kid” who’s taking less than market rate today because they expect to inherit or eventually own the business.

Underwriters are right to be cautious about building future ownership into a net worth calculation. Carriers generally won’t let a second generation count an anticipated inheritance toward the coverage they can buy to pay future estate taxes, because that inheritance might never materialize. That’s a reasonable position — hope of future ownership doesn’t create a present financial need on its own.

Why this case is different

The “sweat equity on the come” scenario isn’t about counting a hypothetical future inheritance. It’s about three present, measurable facts: the son or daughter is taking less compensation than their work is worth; the business is getting their services at a below-market rate; and replacing them with someone not motivated by future ownership would cost more than what’s currently being paid. That gap between what they’re paid and what their role is actually worth is a real, current financial need — not a contingency on whether the inheritance ever happens.

Making the case to underwriters

The key is separating the two arguments. An underwriter is right to reject “insure me for more because I’ll inherit the business someday.” But “insure this key person for more than ten times their stated compensation because their real economic value to the business exceeds their pay” is a different, and much stronger, argument — one that should factor into the financial underwriting process regardless of whether the future ownership transfer ever occurs.

Bringing us a case like this

If you have a client with a key person case that doesn’t fit the standard compensation-multiple formula — a family business successor, a founder’s child, or any key employee being paid below market in exchange for future equity — that’s exactly the kind of case our underwriting team is built to help you place.

Frequently asked questions

Why won’t carriers count a future inheritance toward key person coverage?

Carriers generally won’t build an anticipated inheritance or ownership transfer into a net worth or coverage calculation because it isn’t guaranteed to occur. That’s a different issue, though, from a key person’s current below-market compensation, which is a present, measurable financial fact.

How do you justify key person coverage above the standard 10x compensation multiple?

By showing the gap between what the key person is currently paid and what their role and services are actually worth in the market — including the higher cost of replacing them with someone who isn’t motivated by future ownership. That gap represents a real, current financial need independent of whether any future ownership transfer occurs.

50+ Years in Business60+ Top-Rated Carriers★★★★★ Rated by Advisors

Reviewed by Tim Fuller on 2026-09-23

Tim Fuller, President of SRS Inc.

Tim Fuller

President, SRS Inc.

Tim leads SRS Inc., a full-service IMO (Independent Marketing Organization) and BGA (Brokerage General Agency) connecting independent financial professionals with life, annuity, disability income, and long-term care solutions from 60+ carrier partners — with the impaired-risk and complex-case expertise to place business other IMOs and BGAs turn away.

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Case Placement: Standard Rating for a 72-Year-Old With Coronary Artery Disease

Underwriter reviewing medical and financial data with a client during risk assessment

Two-vessel coronary artery disease and an abnormal EKG finding would send most $3 million applications straight to a heavy table rating, if not a decline. This one came back Standard. Here’s how.

Key takeaways

  • Cardiac impaired-risk cases vary enormously by condition, severity, compliance, and follow-up history.
  • Strong compliance with cardiac follow-up and testing can outweigh the diagnosis codes alone.
  • Matching the case to a carrier willing to evaluate the full picture produced the best possible outcome.

Two-vessel coronary artery disease and an abnormal EKG finding came back Standard — not a decline — once a carrier weighed the full clinical picture and cardiac follow-up compliance.

The situation

The client was a 72-year-old male, a lifelong non-smoker, applying for $3 million of permanent life coverage. His medical history included two-vessel coronary artery disease and an abnormal EKG finding of Right Bundle Branch Block (a form of heart block). On the positive side, he showed good compliance with recommended cardiac follow-up and testing.

Why this case was hard to place

Cardiac impaired-risk cases are some of the most challenging to underwrite, precisely because there’s no single “heart condition” — coronary artery disease, arrhythmias, congestive heart failure, and conduction abnormalities like this client’s Right Bundle Branch Block each carry their own underwriting criteria, and carriers weigh them very differently depending on severity, compliance, and follow-up history.

The solution

We know what underwriters are actually looking for in cardiac cases like this one, and which carriers are positioned to give credit for strong follow-up compliance rather than underwriting purely off the diagnosis codes. We matched this case to a carrier willing to weigh the full clinical picture, not just the surface-level findings.

The result

The carrier came back with a Standard rating — the best possible outcome for a case with this profile, and a result that would have been unlikely with a less experienced underwriting approach or the wrong carrier.

If you have a client with a cardiac history that’s making it hard to get a fair offer, that’s exactly the kind of case our underwriting team is built to place. Send it our way — we’ll get to the heart of the matter and find the carrier that gives your client the offer they deserve.

Frequently asked questions

Why do cardiac cases vary so much in how they’re underwritten?

Because “heart condition” covers a wide range of diagnoses — coronary artery disease, arrhythmias, congestive heart failure, conduction abnormalities, and more — each with different risk profiles. Carriers also vary widely in how much credit they give for strong follow-up compliance and stable test results.

Can a client with coronary artery disease still get a Standard rating?

Yes, in the right circumstances. This case involved two-vessel coronary artery disease and an abnormal EKG finding, but strong compliance with cardiac follow-up and testing, combined with placing the case with the right carrier, resulted in a Standard offer on $3 million of coverage.

50+ Years in Business60+ Top-Rated Carriers★★★★★ Rated by Advisors

Reviewed by Tim Fuller on 2026-09-23

Tim Fuller, President of SRS Inc.

Tim Fuller

President, SRS Inc.

Tim leads SRS Inc., a full-service IMO (Independent Marketing Organization) and BGA (Brokerage General Agency) connecting independent financial professionals with life, annuity, disability income, and long-term care solutions from 60+ carrier partners — with the impaired-risk and complex-case expertise to place business other IMOs and BGAs turn away.

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Using Existing Exam Requirements

Underwriter reviewing medical and financial data with a client during risk assessment

A client already went through paramed exams for one policy — does a second application really mean starting from zero? Not always. Several carriers let you reuse recent exam results instead of putting your client through the process twice.

Key takeaways

  • A recent exam doesn’t automatically need to be repeated for a second application or a different carrier.
  • Reuse windows run up to 12 months for clients age 70 and under, and up to 6 months for clients 71 and over (with EKGs sometimes valid to 12 months).
  • Any medical declaration or health statement still has to fall within 90 days of the policy’s issue date, regardless of how old the exam itself is.

Paramed, blood, and urine results can carry over for up to 12 months on most clients age 70 and under — no new exam required.

When a recent exam can carry over

Carriers commonly allow reuse if a client recently applied for coverage and is now applying for more, or if they didn’t receive the rate class they wanted and want to try a different carrier. Whatever the reason, if the results are current enough, most underwriting requirements — the paramed exam, blood and urine specimens, and EKG — don’t have to be repeated.

How long the results stay valid

For several carriers, ages 0–70 keep paramed, blood and urine specimens, and EKGs valid for up to 12 months. Ages 71 and over keep paramed and blood/urine specimens valid for up to 6 months, with EKGs sometimes valid up to 12 months. Current medical declarations or a good health statement must still fall within 90 days of the policy’s issue date.

Why it’s worth asking before ordering a new exam

Reordering exams costs time, and it can cost the client’s patience too. Asking the Underwriting Team to check the age of existing results first, before scheduling anything new, can save weeks on a case that doesn’t need to start over.

Frequently asked questions

Can a client’s exam from a declined application still be reused?

Often, yes — carriers care about how recent the exam is, not what the previous outcome was. Check with the Underwriting Team before ordering a new one.

Does reusing an exam actually speed up the new application?

Yes. Skipping a repeat paramed exam removes one of the biggest scheduling bottlenecks in underwriting, often saving a week or more.

50+ Years in Business60+ Top-Rated Carriers★★★★★ Rated by Advisors

Reviewed by Tim Fuller on 2026-09-25

Tim Fuller, President of SRS Inc.

Tim Fuller

President, SRS Inc.

Tim leads SRS Inc., a full-service IMO (Independent Marketing Organization) and BGA (Brokerage General Agency), connecting independent financial professionals with life, annuity, disability income, and long-term care solutions from 60+ carrier partners.

Connect on LinkedIn →

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Family History of Heart Disease and Life Insurance: Preferred Is Still Possible

Underwriter reviewing medical and financial data with a client during risk assessment

A parent who died young of heart disease is one of the most common reasons healthy clients are kept out of Preferred classes. Some carriers look past it when the client’s own risk factors and cardiac testing are strong.

Key takeaways

  • Many carriers limit Preferred classes when a parent or sibling died of heart disease before age 60.
  • One carrier can apply a credit when a single family member died of heart disease before 60.
  • A 55-year-old whose father died at 58 of coronary artery disease received Preferred on $5 million of UL.

Father died of coronary artery disease at 58. With good numbers and a normal cardiac study, the client still got Preferred on $5 million.

Why family history matters

Early cardiovascular death in a parent or sibling signals possible inherited risk, so many carriers use it to cap the best rate classes. But the client’s own health tells underwriters more, and some carriers weigh it accordingly.

Case study

  • 55-year-old male, non-tobacco, applying for $5 million of universal life
  • Annual checkups with his primary care physician
  • Favorable build, blood pressure, and lab work including lipids
  • Takes Lipitor and lisinopril
  • Recent imaging study recorded as normal
  • Father died at 58 of coronary artery disease

Offer: Preferred.

What made it work

This carrier can apply a credit when only one family member died of heart disease before age 60. With good risk factors and a favorable cardiac workup, such as a stress test or EBCT (electron beam CT), Preferred is possible. For cancer family history, see family history of cancer; for older applicants, see how carriers treat family history after 65.

Frequently asked questions

Does family history of heart disease affect life insurance?

Often. Many carriers limit Preferred classes if a parent or sibling died of heart disease before 60, but some offer credits or exceptions.

Can I get Preferred rates if my father died young of heart disease?

Possibly, with the right carrier, especially with good personal risk factors and favorable cardiac testing.

What cardiac tests help a family history case?

A normal stress test or cardiac imaging such as EBCT (calcium scoring) can support a better offer.

50+ Years in Business60+ Top-Rated Carriers★★★★★ Rated by Advisors

Reviewed by Tim Fuller on 2026-09-25

Tim Fuller, President of SRS Inc.

Tim Fuller

President, SRS Inc.

Tim leads SRS Inc., a full-service IMO (Independent Marketing Organization) and BGA (Brokerage General Agency), connecting independent financial professionals with life, annuity, disability income, and long-term care solutions from 60+ carrier partners.

Connect on LinkedIn →

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Cigars, Pilots, Divers, and Family History: One Carrier’s Underwriting Strengths

Underwriter reviewing medical and financial data with a client during risk assessment

Some carriers stand out for how they treat common lifestyle factors and mild conditions. Here’s a snapshot of one A+ carrier’s underwriting strengths that can help shape better offers.

Key takeaways

  • Occasional cigar users (two a month or less) with a negative urine test can qualify for Preferred Plus through Standard Plus non-tobacco.
  • Family history rules are lenient: not applied at 60+, deaths only, and not for opposite-sex gender-specific cancers.
  • Airline pilots can qualify for all Preferred classes, and certified divers under 100 feet may qualify for Preferred.

Two cigars a month and a negative nicotine test? That can still be Preferred Plus non-tobacco at this carrier.

Tobacco and marijuana

  • Occasional cigar use (two or fewer per month) with a negative urinalysis: Preferred Plus, Preferred, or Standard Plus non-tobacco
  • Occasional marijuana use: Preferred or Standard Plus non-tobacco possible. See marijuana underwriting.

Family history

  • Not applied for applicants 60 and older (for Preferred Plus, Preferred, and Standard Plus)
  • Considers deaths only, not diagnoses
  • Doesn’t apply opposite-sex gender-specific cancers
  • Family deaths from diabetes can still qualify for Preferred Plus through Standard Plus

See family history rules for older applicants.

Common conditions

  • Mild asthma: may be eligible for Preferred
  • Mild sleep apnea with verified CPAP use: may be eligible for Preferred
  • Treatment for cholesterol or hypertension doesn’t exclude Preferred classes
  • Cholesterol up to 300 with favorable ratios: 5.0 or less for Preferred Plus, 6.0 for Preferred, 7.0 for Standard Plus

Aviation and avocations

  • Commercial airline pilots: all Preferred classes
  • Certain private pilots with IFR or ATP ratings, 50–250 hours a year and 1,000+ total hours: Preferred and Standard Plus
  • Certified scuba divers diving under 100 feet: Preferred classes may be available

Guidelines change; confirm current rules before quoting.

Frequently asked questions

Can pilots get Preferred life insurance rates?

At some carriers, commercial airline pilots qualify for all Preferred classes, and experienced private pilots may qualify for Preferred.

Does scuba diving affect life insurance?

It can, but some carriers offer Preferred to certified divers who stay under certain depths.

Do occasional cigars count as tobacco use for life insurance?

At some carriers, occasional use with a negative nicotine test can qualify for non-tobacco rates.

50+ Years in Business60+ Top-Rated Carriers★★★★★ Rated by Advisors

Reviewed by Tim Fuller on 2026-09-25

Tim Fuller, President of SRS Inc.

Tim Fuller

President, SRS Inc.

Tim leads SRS Inc., a full-service IMO (Independent Marketing Organization) and BGA (Brokerage General Agency), connecting independent financial professionals with life, annuity, disability income, and long-term care solutions from 60+ carrier partners.

Connect on LinkedIn →

We’re Here to Help

Have a question about what you just read, or a case you’re working on? Tell us a bit about what you need, and a member of the SRS team will follow up with you personally — no obligation, no hassle.

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Life Insurance With a High BMI: Standard Rates Are Often Possible

Underwriter reviewing medical and financial data with a client during risk assessment

More than 40% of American adults have obesity, which means build is one of the most common reasons a case gets rated. It’s also one of the areas where carriers differ the most, and where shopping the case pays off.

Key takeaways

  • Carriers set their own height/weight tables, and some are far more lenient on build than others.
  • A healthy 5’11”, 265 lb male non-smoker or a 6’0”, 300 lb male with favorable blood pressure and cholesterol could qualify for Standard at some carriers.
  • Co-morbidities such as diabetes, heart disease, or sleep apnea matter more than weight alone.

A 6’0”, 300-pound man could still qualify for Standard rates at an aggressive carrier, with credits for good blood pressure and cholesterol.

Why build is so carrier-specific

Every carrier publishes its own build chart, and the gap between the strictest and most lenient can be several rate classes for the same client. Some carriers also apply credits for favorable blood pressure, cholesterol, or lab results, which can offset a heavier build.

Build examples from A+ carriers

  • Male non-smoker, 5’11” and 265 lbs, otherwise healthy: could qualify for Standard.
  • Male, 6’0” and 300 lbs, with favorable blood pressure and cholesterol: could qualify for Standard with credits.
  • Female non-smoker, 5’4” and 235 lbs, no co-morbidities: could qualify for Standard.

These are illustrations; the final offer depends on full underwriting.

What changes the picture: co-morbidities

Weight on its own is often manageable. The offer gets harder when build is combined with conditions such as diabetes, heart disease, high blood pressure, or sleep apnea. Clients who have had weight-loss surgery can also do well once their weight is stable; see how one lap band case moved from Table 2 to Standard.

How to shop a build case

Get an accurate current height and weight (not an estimate), plus recent blood pressure and cholesterol readings. Send them to our Underwriting Team and we’ll tell you which carriers’ build charts and credit programs fit your client best.

Frequently asked questions

Can an overweight client get Standard life insurance rates?

Often, yes. Several carriers can offer Standard to clients well above average weight if they’re otherwise healthy, especially with good blood pressure and cholesterol.

What BMI is too high for life insurance?

There’s no single cutoff. Each carrier has its own build chart, and co-morbidities matter as much as the number. Very high builds may be rated or declined, so it’s worth a pre-screen.

Do blood pressure and cholesterol help a build case?

Yes. Some carriers give credits for favorable blood pressure and cholesterol that can offset a heavier build.

50+ Years in Business60+ Top-Rated Carriers★★★★★ Rated by Advisors

Reviewed by Tim Fuller on 2026-09-25

Tim Fuller, President of SRS Inc.

Tim Fuller

President, SRS Inc.

Tim leads SRS Inc., a full-service IMO (Independent Marketing Organization) and BGA (Brokerage General Agency), connecting independent financial professionals with life, annuity, disability income, and long-term care solutions from 60+ carrier partners.

Connect on LinkedIn →

We’re Here to Help

Have a question about what you just read, or a case you’re working on? Tell us a bit about what you need, and a member of the SRS team will follow up with you personally — no obligation, no hassle.

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Documenting Health Improvements to Earn Underwriting Credit

Underwriter reviewing medical and financial data with a client during risk assessment

Underwriters apply credits only for what they can see in the file. Clients often have positives, such as a clean driving record, recent normal tests, or improved blood pressure, that never make it into the application. Making sure they do can change the offer.

Key takeaways

  • Credits are applied based on documented evidence in medical records and the application.
  • Common creditable factors include lifetime non-smoking, favorable driving record, higher income, negative cardiac testing, and controlled blood pressure.
  • In one case, credits moved a Type 2 diabetic from Table 4 to Table 2.

If it isn’t in the file, the underwriter can’t credit it. Help clients get their positives on the record.

Positives worth documenting

  • Lifetime non-smoking
  • Preferred or better driving record
  • Income level and stable employment
  • Recent negative cardiac testing (stress test, echocardiogram, calcium score)
  • Controlled blood pressure and cholesterol trends
  • Regular exercise noted by a physician
  • Normal cancer screenings
  • Weight loss maintained over time

How to get them on the record

Ask clients about recent tests and results during field underwriting, and mention them in a cover letter. If a client has made improvements, such as better blood pressure or weight loss, make sure their doctor has recorded them before applying.

The result

In one case, a 54-year-old woman with Type 2 diabetes and a heavier build started at Table 4. Credits for non-smoking, driving record, income, negative cardiac tests, and controlled blood pressure brought the offer to Table 2. See the full case.

Frequently asked questions

How can I improve my life insurance rating?

Make sure positive factors, such as normal tests, controlled blood pressure, and exercise, are documented in your medical records before applying.

Do underwriters give credit for a good driving record?

Some carriers include driving record in their credit programs.

Should I get a checkup before applying for life insurance?

Often it helps, so recent favorable results are on file. Discuss timing with your advisor.

50+ Years in Business60+ Top-Rated Carriers★★★★★ Rated by Advisors

Reviewed by Tim Fuller on 2026-09-25

Tim Fuller, President of SRS Inc.

Tim Fuller

President, SRS Inc.

Tim leads SRS Inc., a full-service IMO (Independent Marketing Organization) and BGA (Brokerage General Agency), connecting independent financial professionals with life, annuity, disability income, and long-term care solutions from 60+ carrier partners.

Connect on LinkedIn →

We’re Here to Help

Have a question about what you just read, or a case you’re working on? Tell us a bit about what you need, and a member of the SRS team will follow up with you personally — no obligation, no hassle.

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Indexing Asset Value in Financial Underwriting: Estate Plans vs Buy-Sells

Underwriter reviewing medical and financial data with a client during risk assessment

Successful clients usually expect to be worth more later, and many would rather buy the coverage now than face tougher medical underwriting at an older age. Whether a carrier will justify that extra coverage depends on why it’s being bought.

Key takeaways

  • For estate planning, most carriers allow the projected estate to be indexed for growth when justifying coverage.
  • A common formula uses a reasonable interest rate (often 3–4%) for 75% of life expectancy, capped at 15 years, though it varies by carrier.
  • For buy-sell funding, carriers generally won’t count anticipated growth in business value; key person coverage may justify additional insurance instead.

A common indexing formula: grow the estate at 3–4% for 75% of the insured’s life expectancy, up to 15 years.

Why clients want to insure future value

Clients funding a future estate tax liability or a business buyout know their numbers will grow. Buying enough coverage now avoids the risk that their health changes and more coverage becomes expensive or unavailable later.

Indexing for estate planning

Most carriers let clients index their estimated taxable estate (usually close to net worth) for growth. A common approach applies a reasonable rate, often 3–4% unless there’s a compelling reason for more, over a period equal to 75% of the insured’s life expectancy, not to exceed 15 years. The details differ by company, so indexing rules can decide which carrier fits a large case. With the federal exemption now set at $15 million per person from 2026, this matters most for clients whose estates will exceed that amount, or who live in states with their own estate tax.

Why buy-sell cases are treated differently

It would seem logical to index a business’s value the same way, since owners expect the company to grow. Carriers generally don’t allow it: coverage for a buy-sell is justified on the current agreed value. One likely reason is that someone other than the insured’s heirs benefits from the extra coverage. If more coverage is needed, key person insurance may be a legitimate way to justify it.

Plan the financials early

Financial underwriting issues are easier to solve at the start of a case than after an application stalls. Talk to us before you apply about the justification and which carrier’s guidelines fit the plan.

Frequently asked questions

Can a client buy life insurance for the estate they expect to have?

Often, yes. Many carriers allow the current estate to be projected forward at a reasonable growth rate when justifying coverage for estate planning.

Can business value be indexed for buy-sell coverage?

Generally not. Carriers usually base buy-sell coverage on the current agreed value. Key person coverage may justify additional insurance.

Does indexing vary by carrier?

Yes. Growth rates, time periods, and caps differ, which can make indexing rules a deciding factor in carrier choice for large cases.

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Reviewed by Tim Fuller on 2026-09-25

Tim Fuller, President of SRS Inc.

Tim Fuller

President, SRS Inc.

Tim leads SRS Inc., a full-service IMO (Independent Marketing Organization) and BGA (Brokerage General Agency), connecting independent financial professionals with life, annuity, disability income, and long-term care solutions from 60+ carrier partners.

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