It sounds backwards: when markets are down is exactly when long-term care planning matters most, not least. Here’s why, and how to bring it up with clients before a market downturn forces the conversation.
Key takeaways
- A written LTC plan protects both against the cost of care and against the portfolio being drawn down to pay for it.
- The need for LTC planning doesn’t move with the market, even though client attention to it usually does.
- Reallocating a small portion of an existing portfolio can put a plan in place before a downturn forces the issue.
A long-term care event forces clients to liquidate assets at a loss at exactly the moment markets are already down — a hybrid LTC plan protects against both risks at once.
The counterintuitive case
A well thought-out, written plan for long-term care does two things at once: it protects clients against the cost of a future LTC event, and it protects the savings and investments they already have. When markets are down, that second benefit matters more than usual. This protection extends to financial planners and RIAs too, since it helps them keep assets under management rather than watching them systematically depleted by checks written to cover an LTC event.
What doesn’t change when the market does
Economic conditions will always shift, for better or worse — but the need to be prepared for a long-term care event doesn’t move with the market. When savings, emergency funds, and investment portfolios are already down, that’s precisely the wrong moment to be forced into liquidating assets at a loss to pay for unexpected long-term care.
Why a hybrid LTC plan fits this moment
By reallocating a small amount of an existing portfolio, clients can put a plan in place before a long-term care event forces the issue. A hybrid long-term care plan offers accessibility, flexibility, and dependability, and a plan built with lifetime protection adds something markets can’t offer on their own right now: certainty.
If you have clients whose portfolios have taken a hit and who could use a way to protect what’s left of their savings from a future LTC event, that’s a conversation we can help you start. Reach out and we’ll walk through how to position it.
Frequently asked questions
Why is a down market actually a good time to buy long-term care coverage?
Because an LTC event that happens while a portfolio is already down forces clients to liquidate assets at a loss to cover the cost. Putting LTC protection in place ahead of time protects the remaining portfolio from that scenario, regardless of when the LTC event occurs.
What makes a hybrid LTC plan different from traditional LTC insurance?
A hybrid plan typically combines long-term care benefits with life insurance or annuity components, offering accessibility and flexibility if care is never needed, along with the dependability of lifetime protection if it is.
Reviewed by Tim Fuller on 2026-09-23
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