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Why Women May Be The Answer To Your LTCi Sales

3 min read · Updated

Women are more likely to need long-term care, more likely to lack a spousal caregiver, and more likely to have already spent years caring for someone else. That combination makes them one of the most underserved conversations in your LTC book.

Key takeaways

  • Women are statistically more likely to need long-term care and less likely to have a spousal caregiver already in place.
  • Many female clients have already served as a caregiver themselves, which makes the conversation about their own future care more concrete, not more abstract.
  • LTC coverage protects both the client’s assets and their choice of care setting, including staying at home.

70% of people over age 65 will need help with daily living due to a physical or cognitive impairment — and women’s longer life expectancy raises that risk further.

The numbers behind the opportunity

Roughly 70% of people over age 65 will require assistance due to a physical or cognitive impairment. Women’s life expectancy of 83.1 years raises their odds of needing care even further, since longer life expectancy correlates directly with a higher chance of eventually needing long-term care.

Why women face this differently than men

Many women have already spent years as an informal caregiver — for a parent, spouse, sibling, or friend — which shapes how they think about their own future care needs. Women who are single, divorced, or widowed face this gap even more directly, since they don’t have a built-in spousal caregiver the way some clients do.

What planning ahead actually protects

A long-term care plan protects a client’s assets from being drawn down by the cost of care, and it expands where that care can happen — including staying in the comfort of their own home rather than being limited to a facility.

Frequently asked questions

Why are women statistically more likely to need long-term care than men?

Longer life expectancy is the biggest factor — women average 83.1 years, and the longer someone lives, the higher the odds they’ll eventually need assistance with daily living.

Does long-term care insurance only cover nursing home care?

No. Coverage can extend to a variety of settings, including in-home care, which is often the setting clients prefer most.

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Reviewed by Tim Fuller on 2026-09-25

Tim Fuller, President of SRS Inc.

Tim Fuller

President, SRS Inc.

Tim leads SRS Inc., a full-service IMO (Independent Marketing Organization) and BGA (Brokerage General Agency), connecting independent financial professionals with life, annuity, disability income, and long-term care solutions from 60+ carrier partners.

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