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Restricted 162 Executive Bonus Plans for Small Businesses

Advisor and client reviewing an advanced markets estate planning strategy in a private office

The Section 162 executive bonus plan is one of the simplest benefits a small business can offer. Some employers hesitate because the employee owns the policy outright. A restricted executive bonus plan gives the employer a measure of control without losing the deduction.

Key takeaways

  • A standard 162 bonus is deductible as reasonable compensation, flexible and simple to administer.
  • A restrictive endorsement limits the employee’s access to policy values for a set period or until a set age.
  • Use restrictions sparingly, and consider pairing them with a double bonus so the plan stays attractive to the employee.

The endorsement must never give the employer ownership rights, or the premium deduction is at risk.

Why employers like 162 bonus plans

The business pays a bonus that the employee uses to pay premiums on a policy they own. As long as total pay is reasonable compensation, the bonus is generally deductible. The employer chooses who participates, how much each receives, and can adjust contributions over time. Reporting requirements are minimal.

The employer’s concern: no golden handcuffs

Because the employee owns the policy, some employers worry that bonuses are money out the door. There is nothing tying the employee to the company, and the employee might surrender or borrow against the policy irresponsibly.

How a restrictive endorsement works

In a restricted plan, the employee signs an endorsement that becomes part of the policy. The employee agrees not to exercise certain ownership rights, such as surrenders, loans or withdrawals, for a period of years or until a certain age.

Critically, the endorsement must not grant the employer any ownership rights. If the business holds rights in the policy, its deduction for the bonus could be jeopardized. For vesting design ideas, see our post on vesting schedules in executive bonus plans.

Use restrictions sparingly

  • The employee pays tax on the bonus but cannot access the policy freely, which can make the benefit feel less valuable.
  • In some cases, restrictions can backfire and weaken loyalty instead of strengthening it.
  • A double bonus, which grosses up the bonus to cover the employee’s tax, keeps the employee’s cost at zero and the plan compelling.

Reserve restricted plans for employers with a strong control concern. Either way, executive bonus is an excellent small-business sales concept. Contact us for design help.

Frequently asked questions

What is a restricted executive bonus plan?

It is a 162 bonus plan in which the employee signs an endorsement agreeing not to access certain policy values for a set period, giving the employer some control.

Does a restrictive endorsement affect the employer’s deduction?

It should not, as long as the employer receives no ownership rights in the policy. If the employer holds ownership rights, the deduction could be at risk.

What is a double bonus?

The employer pays an additional bonus to cover the employee’s income tax on the premium bonus, so the employee has no out-of-pocket cost.

50+ Years in Business60+ Top-Rated Carriers★★★★★ Rated by Advisors

Reviewed by Tim Fuller on 2026-09-26

Tim Fuller, President of SRS Inc.

Tim Fuller

President, SRS Inc.

Tim leads SRS Inc., a full-service IMO (Independent Marketing Organization) and BGA (Brokerage General Agency), connecting independent financial professionals with life, annuity, disability income, and long-term care solutions from 60+ carrier partners.

Connect on LinkedIn →

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How a Build Credit Moved a Client Up a Rate Class and Cut Premium by 30%

Underwriter reviewing medical and financial data with a client during risk assessment

Sometimes a client misses a better rate class by a small margin. Carrier credit programs can close that gap, and the premium difference can be substantial.

Key takeaways

  • Credits can move a client who is just outside a rate class into the better class.
  • In this case, a build credit moved a 35-year-old from Standard Plus to Preferred.
  • Annual premium on $2 million of term dropped from $2,500 to $1,753, a savings of nearly 30%.

Standard Plus at $2,500 a year, or Preferred at $1,753 — a 30% savings from one credit.

The case

  • Male, 35, non-smoker, seeking $2 million of term
  • 5’8”, 204 lbs
  • Blood pressure 130/85; cholesterol 273, ratio 5.5
  • Father diagnosed with prostate cancer at 56, still living at 67

Under traditional criteria: Standard Plus, $2,500 a year.

The credit

The carrier’s crediting criteria effectively added one inch to his height for build purposes, treating him as 5’9” and 208 lbs, which met Preferred build guidelines. Final decision: Preferred, $1,753 a year.

The lesson

Clients near a class boundary are exactly where credit programs pay off. We look for applicable credits on every case. See wellness credits and one-class upgrade programs.

Frequently asked questions

What is a build credit in life insurance?

A carrier allowance that treats an applicant’s height and weight more favorably, which can move them into a better build class.

How much can underwriting credits save?

In this case, nearly 30% of annual premium by moving up one rate class.

Do all carriers offer underwriting credits?

No. Credit programs vary by carrier, which is why shopping the case matters.

50+ Years in Business60+ Top-Rated Carriers★★★★★ Rated by Advisors

Reviewed by Tim Fuller on 2026-09-25

Tim Fuller, President of SRS Inc.

Tim Fuller

President, SRS Inc.

Tim leads SRS Inc., a full-service IMO (Independent Marketing Organization) and BGA (Brokerage General Agency), connecting independent financial professionals with life, annuity, disability income, and long-term care solutions from 60+ carrier partners.

Connect on LinkedIn →

We’re Here to Help

Have a question about what you just read, or a case you’re working on? Tell us a bit about what you need, and a member of the SRS team will follow up with you personally — no obligation, no hassle.

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How the Long-Term Care Market Has Changed: Traditional, Hybrid, and Rider Options

Adult daughter and her aging mother sharing a warm moment while discussing long-term care planning

Long-term care used to mean one product: a traditional stand-alone policy. Today clients can choose among traditional coverage, hybrid life or annuity products, and riders on life insurance. Knowing how they compare is the key to reaching more clients.

Key takeaways

  • Traditional LTC policies typically offer the most care benefit per premium dollar, but premiums aren’t guaranteed.
  • Hybrid life and annuity products provide care benefits plus a death benefit, often with guaranteed premiums.
  • LTC and chronic illness riders add care benefits to life insurance, sometimes with little extra underwriting.

There’s no single right LTC product anymore. The right choice depends on the client’s age, health, budget, and how they feel about “use it or lose it.”

Traditional long-term care insurance

Stand-alone policies pay for qualified care with flexible design choices: benefit amount, benefit period, elimination period, and inflation protection. They usually offer the most benefit per dollar, but premiums can increase if a carrier raises rates for a class. See how to design traditional LTC for a budget.

Hybrid (asset-based) products

Life insurance or annuities with LTC benefits pay for care if needed and a death benefit if not. Many offer guaranteed premiums and single- or limited-pay options, and annuity-based versions often have easier underwriting for older clients. See four client profiles for asset-based LTC.

Riders on life insurance

LTC riders and chronic illness riders let the insured accelerate the death benefit for care. They’re often the most budget-friendly entry point and can reach clients who don’t qualify for stand-alone coverage. See life insurance with an LTC rider.

Adapting your approach

Clients are more aware of long-term care than ever and open to planning. Start the conversation by age 50, present more than one approach, and let the client’s priorities decide. Our LTC team can run side-by-side comparisons.

Frequently asked questions

What’s the difference between traditional and hybrid long-term care insurance?

Traditional policies pay only for care and usually have non-guaranteed premiums. Hybrids combine care benefits with a death benefit, often with guaranteed premiums.

Which is cheaper, an LTC rider or a stand-alone policy?

Riders can be less expensive as an add-on to needed life insurance, but stand-alone policies typically provide more care benefit per premium dollar.

When should clients start long-term care planning?

Ideally by age 50, when more options are available and premiums are lower.

50+ Years in Business60+ Top-Rated Carriers★★★★★ Rated by Advisors

Reviewed by Tim Fuller on 2026-09-25

Tim Fuller, President of SRS Inc.

Tim Fuller

President, SRS Inc.

Tim leads SRS Inc., a full-service IMO (Independent Marketing Organization) and BGA (Brokerage General Agency), connecting independent financial professionals with life, annuity, disability income, and long-term care solutions from 60+ carrier partners.

Connect on LinkedIn →

We’re Here to Help

Have a question about what you just read, or a case you’re working on? Tell us a bit about what you need, and a member of the SRS team will follow up with you personally — no obligation, no hassle.

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The Power of Real-Life Stories in Disability Insurance Sales

Professional working confidently at her desk, representing disability income protection

No matter how many statistics you quote, some clients still can’t picture why they’d need disability insurance. A real story they can relate to often changes that in a minute.

Key takeaways

  • Stories appeal to emotion, provide context, and are more memorable than statistics.
  • The best stories are relatable to the client’s own life and job.
  • Many clients know someone affected by a disability; draw those stories out.

A story your client can relate to does more selling than any statistic you can quote.

Why stories work

People remember stories. They create an emotional response, give context, and can change opinions more effectively than a simple statement of fact.

Choosing the right story

Pick examples that match the client’s age, job, and family situation: a colleague with a back injury, a friend’s cancer treatment, a business owner who couldn’t work for a year. Real client stories (with permission and details changed) are the most powerful. Industry organizations such as the LIFE Foundation also publish true stories you can share.

Let clients tell their own

Clients often know someone who was affected by having, or not having, disability coverage. Listen for hints and ask about it. Their own story will persuade them more than yours. The same approach works for long-term care; see storytelling in LTC sales.

Frequently asked questions

Why do stories sell insurance better than statistics?

Stories create an emotional connection and are easier to remember and relate to than abstract numbers.

Where can I find real disability stories to share?

Your own clients (with permission), colleagues, and industry organizations such as the LIFE Foundation.

How do I get clients to share their experiences?

Ask whether they know someone who couldn’t work for a long time due to illness or injury, and how it affected them.

50+ Years in Business60+ Top-Rated Carriers★★★★★ Rated by Advisors

Reviewed by Tim Fuller on 2026-09-25

Tim Fuller, President of SRS Inc.

Tim Fuller

President, SRS Inc.

Tim leads SRS Inc., a full-service IMO (Independent Marketing Organization) and BGA (Brokerage General Agency), connecting independent financial professionals with life, annuity, disability income, and long-term care solutions from 60+ carrier partners.

Connect on LinkedIn →

We’re Here to Help

Have a question about what you just read, or a case you’re working on? Tell us a bit about what you need, and a member of the SRS team will follow up with you personally — no obligation, no hassle.

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Buy-Sell Planning When Partners Are Different Ages

Advisor and client reviewing an advanced markets estate planning strategy in a private office

Partnerships between a younger entrepreneur and a more experienced owner are common, and they often work well. But when it is time to fund a buy-sell agreement, the age gap can create real sticker shock. With the right design, that cost difference does not have to derail the plan.

Key takeaways

  • In a cross-purchase buy-sell, the younger partner often pays much more to insure the older partner.
  • Term insurance can lower cost when the buy-out need will end before life expectancy, with conversion as a backup.
  • A double bonus from the business can equalize the after-tax cost for both partners.

Each partner gets exactly the same thing from a buy-sell: a fair price for their heirs or the funds to buy out a partner.

Why age gaps create sticker shock

Clients expect some difference in premium due to age, but the gap is often larger than they anticipate. The older partner may also have health changes that raise the rate class. In a cross-purchase design, where each partner owns and pays for a policy on the other, the younger partner ends up paying far more.

For a refresher on the structure, see our post on cross-purchase buy-sell agreements.

Solution one: use term insurance

If the buy-out need will last for a measurable period shorter than life expectancy, such as until a planned retirement, term insurance can lower the upfront cost considerably. Most term policies can be converted to permanent coverage if the need lasts longer than expected.

Solution two: double bonus the premiums

The business can pay each partner a bonus large enough to cover both the premium and the income tax on the bonus. That creates a zero after-tax outlay for each partner and shifts the overall cost of the transition plan to the business, where it is shared in proportion to ownership rather than age.

Focus on what each partner receives

Help partners see the value, not just the cost. Each gets either the assurance that heirs will receive a fair cash price for the business interest, or the funds to buy out a deceased partner and own the business outright. The benefit is identical and exactly what each needs.

An uninsurable partner presents different challenges, but a difference in age or health class should not stop a buy-sell. Contact us with any buy-sell funding question.

Frequently asked questions

How do you fund a buy-sell when partners are different ages?

Common approaches include using term insurance for a defined need and having the business pay a double bonus so each partner’s after-tax cost is equal.

Is term insurance appropriate for buy-sell funding?

It can be when the buy-out need is expected to end before life expectancy, such as at a planned retirement. Convertible term keeps permanent coverage available later.

What if one business partner is uninsurable?

Alternatives include funding with other assets, a sinking fund, installment payments, or disability buy-out coverage where available. Contact us to review options.

50+ Years in Business60+ Top-Rated Carriers★★★★★ Rated by Advisors

Reviewed by Tim Fuller on 2026-09-26

Tim Fuller, President of SRS Inc.

Tim Fuller

President, SRS Inc.

Tim leads SRS Inc., a full-service IMO (Independent Marketing Organization) and BGA (Brokerage General Agency), connecting independent financial professionals with life, annuity, disability income, and long-term care solutions from 60+ carrier partners.

Connect on LinkedIn →

We’re Here to Help

Have a question about what you just read, or a case you’re working on? Tell us a bit about what you need, and a member of the SRS team will follow up with you personally — no obligation, no hassle.

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Please let us know what's on your mind. Have a question for us? Ask away.

Modern Term and UL Features Your Clients’ Older Policies May Lack

Happy family of four laughing together on the couch, representing life insurance protection

Life insurance products have changed a lot in the past two decades. A policy that was a great fit when it was issued may lack features clients now take for granted. Reviewing older coverage against today’s options can uncover real value and meaningful sales opportunities.

Key takeaways

  • Newer term and UL policies often include living benefits, such as chronic, critical or terminal illness acceleration, that older policies lack.
  • Indexed UL offers cash value growth potential tied to an index, with a floor that protects against market losses.
  • Hybrid designs and flexible guarantees let clients match coverage to their actual goals.

A policy that fit perfectly 15 years ago may be missing features today’s clients expect.

Why older policies deserve a second look

Many advisors dismiss newer products as too complex. But when large, long-established carriers adopt a design, it is a sign it is here to stay. Clients with older term or UL coverage may be paying more than necessary or missing features that would help them today. See our post on older UL policies at risk of lapse.

Features modern term policies may offer

  • Accelerated death benefits for chronic, critical or terminal illness
  • Longer or more flexible conversion privileges into permanent products
  • Accelerated underwriting that can reduce exams and paperwork for eligible clients
  • Wellness programs from some carriers that reward healthy habits

Features modern UL and IUL policies may offer

  • Indexed crediting. Interest tied to a market index, with a floor that prevents losses from index declines.
  • Hybrid term-UL designs. Lower-cost guarantees for a set period with flexibility later.
  • Optional guaranteed death benefit riders for clients who want certainty.
  • LTC and chronic illness riders that turn the death benefit into a source of care funding.

IUL can support supplemental retirement income, education funding, or affordable protection with accumulation potential.

How to use this in your practice

Offer clients a review of existing coverage. Compare in-force illustrations to current alternatives, and consider whether new underwriting makes sense given their health. Any replacement must be in the client’s best interest and follow state replacement rules. We can help you compare carrier offerings and design cases.

Frequently asked questions

What features do newer life insurance policies offer?

Common features include accelerated benefits for chronic, critical or terminal illness, indexed crediting, hybrid term-UL designs, flexible guarantees and LTC riders.

Should clients replace older life insurance policies?

Not automatically. A replacement must be in the client’s best interest, considering health, surrender charges, new contestability periods and cost. A review is the first step.

What is indexed universal life insurance?

A universal life policy that credits interest based on a market index, subject to caps or participation rates, with a floor that protects against index losses.

50+ Years in Business60+ Top-Rated Carriers★★★★★ Rated by Advisors

Reviewed by Tim Fuller on 2026-09-26

Tim Fuller, President of SRS Inc.

Tim Fuller

President, SRS Inc.

Tim leads SRS Inc., a full-service IMO (Independent Marketing Organization) and BGA (Brokerage General Agency), connecting independent financial professionals with life, annuity, disability income, and long-term care solutions from 60+ carrier partners.

Connect on LinkedIn →

We’re Here to Help

Have a question about what you just read, or a case you’re working on? Tell us a bit about what you need, and a member of the SRS team will follow up with you personally — no obligation, no hassle.

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Email(Required)
Please let us know what's on your mind. Have a question for us? Ask away.